Microsoft Dynamics 365
Marketing
Maximize your brand awareness and clients loyalty with Marketing Automation
The solution also includes features for lead scoring, segmentation, and analytics, which help businesses optimize their marketing efforts and measure the ROI of their campaigns. Dynamics 365 Marketing is designed to integrate seamlessly with other Dynamics 365 modules, providing a complete view of the customer journey from lead to sale.
Analysis
Implementation
Customisation
Support
Main Benefits
Multi-channel campaign management
Personalisation and targeting
Lead scoring and segmentation
Marketing analytics and reporting
Seamless integration with other Dynamics 365 modules
Interface and Accessibility
- Adapts to the resolution and screen size of the device
- Adaptable to touch operation
- Clear and intuitive
- Ergonomic layout
- Customisable colours and themes
- Uniform fonts
- Adaptable forms, one-off for all devices
Segmentation
- Segmentation serves to precisely filter the target group of a message
- It takes into account transactional, demographic or other factors based on reactions to marketing activities
- A complex set of logical operators is used for segmentation
- Segments can be nested or integrated with one another
Customer Journey
- Planning automated marketing activities,
- User-friendly drag and drop editor,
- Use of all marketing activities in one place,
- Creating a comprehensive "journey" of a potential customer through the CRM system,
- Embedding activities over time and in relationships to other entities.
E-Mail Campaigns
- Editor for comprehensive preparation of emails used in the marketing process, embedding of video content
- Templates, customisation, preview on various devices, error checking
- Test mailing, spam rating check
- Optimisation of dispatch date according to data on the openness of individual recipients, comprehensive reporting
Surveys
- Based on Microsoft Forms
- Distribution via mailing, embedding on pages, QR code
- Ready-made question models; matrices, ranking
- Detailed reporting of answers
- Artificial Intelligence support.
Grow your Marketing Activities
With lead scoring and nurturing, Dynamics 365 Marketing helps you prioritize your most promising leads and deliver personalized content that meets their needs and interests. This targeted approach can improve engagement and conversion rates, leading to more closed deals and higher revenue.
In addition, the solution's multi-channel campaign management capabilities allow you to reach your audience across a range of channels, from email and social media to events and webinars. By delivering relevant, personalized content through the right channels, you can improve the effectiveness of your marketing efforts and drive more qualified leads.
And with robust analytics and reporting, Dynamics 365 Marketing provides the insights you need to measure the ROI of your campaigns and optimize your strategies over time. By continually refining your approach based on data-driven insights, you can improve your sales and grow your business with confidence.
So if you're ready to boost your sales and take your marketing to the next level, consider Microsoft Dynamics 365 Marketing. Our solution provides the tools, insights, and capabilities you need to succeed in today's competitive market.
