Articles

Copilot Autonomous Agents Power Dynamics 365 Sales Efficiency
- 5 min read
Picture your sales team drowning in admin – CRM updates piling up, email threads sprawling, leads slipping through the cracks as deadlines loom. Now imagine an AI that doesn’t just assist but active...
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CRM Ranking 2025: Comparing the Top Ranked CRM Software and Systems for the New Era of Customer Relationship Management
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Selecting the right CRM platform has never been more complex. The market has evolved from simpl...
The Evolution of CRM and the Rise of Hyper-Personalisation
- 5 min read
How do businesses transform ordinary customer interactions into unforgettable experiences? What make...
How to choose the right CRM system?
An overwhelming number of companies start to use the Customer Relationship Management system wit...
The business impact of the CRM systems
CRM is a set of processes carried out with the help of a CRM system. Customer Relationship Managemen...

CRM Ranking 2025: Comparing the Top Ranked CRM Software and Systems for the New Era of Customer Relationship Management
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Selecting the right CRM platform has never been more complex. The market has evolved from simpl...

Choosing the Right CRM Platform in 2025: How Microsoft Dynamics 365 Measures Up
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Choosing the Right CRM Platform in 2025: How Microsoft Dynamics 365 Measures Up
Customer expec...

AI in Dynamics: Privacy, Ethics and Security – What You Need to Know
Artificial Intelligence is quickly becoming the engine behind modern CRM and ERP systems. Within M...

How Microsoft Fabric Unifies Analytics for Smarter Decisions
We're drowning in data. Companies are swimming in an ocean of data, reports, and statistics daily ...

How much does it cost to implement CRM and how to do it right? A guide for B2B companies
- 6 min read
Implementing a CRM system is one of the most important decisions for any company. It’s an investme...

Dynamics 365 Reimplementation
Are you struggling with outdated sales or service solutions that slow down your company’s growth, or...

7 Signs Your CRM No Longer Fits Your Business Needs
A customer relationship management system should make life easier, not harder. Yet many teams find...

Why CRM Projects Often Fail and How to Avoid Those Pitfalls
To embark on a CRM initiative without failure, one must confront the complex interplay of strategy...
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From Proof of Concept to Everyday AI: Lessons from Implementing Microsoft Copilot in the Real World
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Artificial intelligence has quickly moved from theoretical promise to practical application, an...

Long-term value: how Copilot strengthens the Microsoft ecosystem for business
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Introduction – why the Microsoft ecosystem just got stronger
Artificial intelligence has reach...

AI in Dynamics 365 as a foundation for future-proof digital transformation
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Introduction: Why AI in Dynamics 365 is more than a trend
Artificial intelligence has become a...

Beyond pilot projects: scaling AI in Dynamics across departments
Introduction: moving past the pilot phase
Many organisations start their AI journey with small, i...

GPT-5.2 arrives in Microsoft 365 Copilot and what it changes for everyday work
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Microsoft has announced the availability of GPT-5.2 inside Microsoft 365 Copilot, c...

Microsoft Dynamics 365 recognised as a Leader across three Gartner Magic Quadrant reports
A moment that signals a shift in the ERP market
Seeing Microsoft Dynamics 365 receive a Leader po...

GPT-5 Arrives in Microsoft Copilot and Copilot Studio
- 4 min read
Microsoft has rolled out GPT-5 across Microsoft 365 Copilot and Copilot Studio, and it signals mor...

Gartner Names Microsoft a 2025 Sales Force Automation Leader
Microsoft has once again earned a top spot in the Gartner Magic Quadrant for Sales Force Automatio...

When CRM Feels More Like Admin Than Strategy
Introduction: Why CRM Sometimes Feels Like Extra Work
For many organisations, customer relationsh...

Why CRM Adoption Stalls After the First Year
Introduction: The Promise vs. Reality of CRM
When a new CRM system goes live, the atmosphere is o...

How to prepare your organisation for Copilot implementation step by step
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Artificial intelligence copilots are transforming how people work. Microsoft Copilot, integrate...

Tailored AI assistants: customising Copilot for your organisation
- 5 min read
From generic to tailored AI
Artificial intelligence assistants are becoming a staple of modern wo...